Tourist destinations do not only need the right content, but also the right strategy for more authenticity, exclusiveness and a structured offer. Therefore, the key subject of the 4. Outdooractive Congress is:
“Extend Content – Enter Premium”
The main focus of this year’s event is set on the demands of a premium strategy in tourism, which develops in different fields. They cover everything from quality-content, modern search engine marketing over premium titles and sustainable tourism to technological evolution and innovations.
Premium-Topics for Tourism
Content & Quality
Tourism & Marketing
Technology & Innovation
Tourism association Allgäu – Bayerisch-Schwaben e.V.
Kohl & Partner Hotel & Tourism Consulting
Deutsche Premium Destinationen
Delius Klasing Publishers
Law Office Plutte
Frankenwald Tourismus Service Center
Mainland Miltenberg Churfranken e.V.
Neue Verlagsgesellschaft mbH
BTE Tourismus- und Regionalberatung
The College of Extraordinary Experiences
I want to participate
The 4. Outdooractive Congress is taking place at the city castle in Immenstadt. Surrounded by the beautiful countryside between the big and the small Alpsee with a perfect view of the summits of the main Alpine ridge, you find yourself in the middle of this natural Allgäu territory. The historical city center and vivid culture give this city in the Alps its unremarkable character.